Not too long ago, to suggest that the Internet had an
important role to play in the rarefied world of retail was either an act of
misplaced bravery or outright heresy, depending on your point of view. Today,
however, all the major players in this sector are falling over themselves in a
rush to embrace the online world.
Now, after a stampede to set up transactional e-retail
websites, brands, often with the self-consciousness of a child arriving at a
new school halfway through the term, are looking to attach themselves to every
new online phenomenon, from blogging to tweeting, via YouTube, Facebook and
myriad other sites.
The not-so-internet savvy people have, by wholeheartedly
embracing the power of today’s technology and combining it with traditional
retailing skills, demonstrated that it is possible to provide an online
experience that offers a compelling alternative to the traditional
location-bound and time-restricted alternative.
Accelerated by the early twenty first- century economic
crisis, changes in consumer attitudes having been identified, and how these
were enhancing the appeal of the Internet as the preferred primary point of
interaction between the consumer and brand or retailer has been understood,
irrespective of the category and price point. Research and practitioners confirmed
that these trends were even more apparent among high net-worth audiences for
whom discretion and convenience were becoming increasingly important
considerations.
The Electronic Retailing Market is an indispensable tool for
retailers, vendors, suppliers, and providers who would like to profit from this
exciting new medium. It is also a source of valuable, hard-to-find information
for current and prospective producers of home shopping programming.
E-retailing
started with the advent of the WORLD WIDE WEB in 1995. Online banking
and the opening of online pizza shop by Pizza Hut were the first few ventures.
Post 1995, the two e-tailing giants, Amazon.com and e-bay.com, took the
industry by storm by bringing a paradigm shift in the US. This became the bread
and butter of the “tech savvy” souls. This is when the concept of online
shopping kicked off. The novelty of the phenomena provided shopping convenience
to the customers by providing an option to shop at home. The attractiveness of
this venture has provoked others to jump into the bandwagon. With a lot of
other players joining the fray, the customers can now find a good assortment of
products at competitive prices. Starting from clothes, groceries, gadgets to
movie tickets, gifts, and travel - Anything and everything is just a click
away! The lucrative layout of the websites and the offers entice the customers.
Retail spending over the
internet had already reached 20 billion dollars in 1999 according to
business.com.
Sitting at
home with nothing to do?? BORING! Feel like shopping without going out? Now
shop right from your doorstep! From Amazon to e-bay, makemytrip to irctc,
bookmyshow to grooveshark, snapdeal to naaptol, Myntra to Zovi and flipkart to
pizzaonline, dominos! This seems to be the latest fad of the couch potatoes!
So what are
you waiting for?
Just flipkart it!
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